Amar Pure Gold has established itself as a significant player in India’s rapidly growing food manufacturing and agri-processing sector, backed by its consistent emphasis on quality assurance, regulatory compliance, and export-driven growth. With an expanding footprint in both domestic and global markets, the company continues to align its expansion plans with farmer integration, value addition, and sustainable infrastructure development.
In a major boost to Himachal Pradesh’s agro-processing ecosystem, the Department of Agriculture, Government of Himachal Pradesh, announced the setting up of a Potato and Spice Processing Food Park in the state. The announcement was made by Dr. C. Paulrasu, Secretary (Agriculture), Government of Himachal Pradesh. Two Memoranda of Understanding (MoUs) were signed in Shimla to formalize the initiative, with a focus on promoting natural farming and strengthening the rural economy.
The MoUs were executed by Dr. R.S. Jasrotia, Director of Agriculture; Mr. Hemis Negi, Managing Director, HP Agriculture Marketing Board; and Dr. Sunil Chauhan, Project Director, HP Crop Diversification Promotion Project-II (JICA-ODA), in partnership with APG Foods Division and ARFM Foods for the proposed processing facilities. The Department of Agriculture has assigned HP CDPP-II (JICA-ODA) to provide implementation support and project coordination.
As part of the proposed development, spice processing units will be established in Hamirpur district, supported by primary processing infrastructure in Sirmaur. Additionally, potato processing facilities will be set up at identified locations across the state. The initiative is expected to enhance agri-value chains, minimize post-harvest losses, and create better market linkages for farmers.
Designed around modern food-processing technologies, automation-driven systems, and compliance-focused operations, the Food Park will ensure product consistency, traceability, and alignment with global quality benchmarks. The project is also anticipated to generate employment opportunities and make a meaningful contribution to the socio-economic growth of Himachal Pradesh.
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