At Amar Pure Gold, we believe that every bite of sweet you take should tell a story — a story of heritage, craftsmanship, and trust. Rooted in Indian tradition and powered by modern food technology, we are committed to delivering authentic taste experiences to customers across the globe.

We specialize in creating best-in-class Frozen Indian Sweets, carefully designed to preserve the richness of traditional recipes while meeting the evolving expectations of today’s global consumer.

Each product is crafted using handpicked, finest-quality ingredients and processed in advanced manufacturing facilities to ensure freshness, flavor retention, hygiene, and nutritional integrity.

Amar Pure Gold is not just about food — it is about delivering handcrafted experiences that connect people with the warmth of Indian tradition while offering the convenience, consistency, and reliability demanded by international markets.

Our Brands

Our diversified brand portfolio reflects our commitment to excellence across multiple food segments

apg

Flagship export-focused brand specializing in frozen sweets, snacks, and ready-to-eat Indian cuisine.

A pure-vegetarian QSR pizza brand serving affordable, family-friendly dining experiences.

mishthan

A packaged sweets brand blending traditional mithai culture with modern presentation.

forest

A bakery and confectionery brand offering celebration cakes and desserts.

sankalp

A dine-in restaurant concept known for authentic vegetarian South Indian cuisine.

bella

Indulge in authentic Neapolitan and thin-crust pizzas, alongside delicious focaccia panini sandwiches

Our Growth Expansion

Amar Pure Gold continues to strengthen its footprint through strategic large-scale investments. The company has committed ₹250 Crore towards the development of a modern Agro-Food Park in Himachal Pradesh, integrating advanced food processing infrastructure and export-ready capabilities.

Additionally, mega investment agreements in Hamirpur and Sirmaur further expand our production capacity, generate employment, and contribute to regional agro-industrial development. These initiatives reflect our long-term vision of scaling responsibly while meeting growing global demand.

Our Mission, Vision ,Value

Mission

Our mission at AMAR PURE GOLD is to Revolutionize Frozen Food, Delivering Unrivaled Quality and Authenticity Globally. We uphold Stringent Safety Standards, Crafting Products that refl

Vision

Guided by the Dynamic Leadership of Mr. Brij Bhushan Aggarwal, We relentlessly innovate to fulfill our vision of an ideal world. Committed to excellence, We strive to surpass expectations, Offering Top-Notch Quality and Service.

Value

At Amar Pure Gold, tradition meets innovation. With premium ingredients, integrity, and uncompromising quality, we create exceptional food that delights every customer.